Refleksjon av Tourism marketing from 1990-2010

“Tourism marketing form 1990-2010” tar for seg hvordan turisme har forandret seg gjennom årene. Den drøfter hvordan grunnmurene til markedsføring innen turisme, ble brutt nedfor deretter å bli gjenoppbygd. Dette synte jeg er et interessant tema, det er lett å ikke tenke over hvordan værden har forandret seg, ganske mye.

Artikkelen tar opp hvordan markeds lederene innen turisme, var ofte tidlig innovatører innen internett bruk. Dette var jeg ikke klarover, men det virker passende, med tanke på hvordan turist industriet er i dag . Den forteller om hvordan nye ideer innen turist industriet formett hvordan de brukte Internett, for å markedsføre.

Artikkelen heveder at i forhold til 90 talllet, et svært forandringrikt tiår, var tiåret etter 2000 et langt forandringrikere tiår. dette er lett å forstå, når du ser på hvordan Internetts tidligere former, forandret markedet på så store måter. Etter som internett ble mer utbredt måtte, industriet adaptere seg atter en gang, og denne gangen mer tilstrekkelig en den siste. Når smart telefoner kom på marked, fikk kundene en ny mengd kontroll over reise opplevelsen.

Når du har lest artikkellen er det lett få et nytt perspektiv på hvordan markedsføringen av reisedestinasjoner forandret seg. vist vi prøver å se frem i tiden på hvordan industriet kan forandre seg mer. Det er ikke vanskelig å se for seg hvordan smart telefoner kan ha mer og mer innflytelse på industriet. I dag kommer det bar flere og flere apper, med nye revolusjonerende funksjoner. Google maps har allerede en funksjon, som gir deg den raskeste vegen, basert på hvordan andre Google maps bruker beveger seg.

Turistindustrien har hatt enorm forandring i de siste 20 årene. nå gjenstår det bare å se hvordan markedet kommer til å forandre seg i fremtiden.

The Patchell cabin

Why on earth would someone spend two nights on a cold mountain, with no electricity, or internet? No one, right? Well, if you substitute those everyday distractions, with an experience to lasts a lifetime, i think a good amount of people would.

Let me elaborate. I attend an university course, called outdoor media. Basicly we shoot video in nature. This time we were going to visit the Patchell cabin. The Patchell cabin lies in the Habostad valley at the foot of mount Slogen, the most well known peak of Sunnmørsalps. The sunnmørsalps is a mountain range, that lies in the Møre og Romsdal region. The range has some renown in Norway, and to some extent in Scandinavia too. The current cabin lies about 100 meters next to the old Patchell cabin. The old cabin was founded by Charles Watson Patchell in the 1920’s. At that time Patchell spent his summers visiting that area. after years of neglect, the patchell cabin was restored in the late 70’s. the new patchell cabin, the one we staid in, was built in 1964.


The patchell cabin

It wasn’t the first time i slept in a cabin, or the first time hiked up a mountain ether. As a Norwegian spending time on mountains, is comes fairly natural for me. Once the days grow longer, and nights shorter, Norwegians often get an urge, to wander up the mountains we live under. So when i was told to hike up a mountain for 4 hours, to find a cabin, with no electricity or internet. It didnt seem like such a hard task. To some extent i was wrong, but it wasn’t bad, not by a long shot.

When we began the ascent, i thought, four hours won’t be so bad. I’ve probably walked for that long before. If i had walked for that long before, it mustn’t have left an impersion on me. At least not the way this trip would. This trip was hard, but not just because of the length of the trip. The mountains had a deceitful look about them. You walk up the mountain side, all the while seeing the top, saying “almost there”. But when you reach the top of the hill, you see another one, and another, and another, until your throat is burning, knees are all wobbly, and you don’t think you can carry on.Then you sit down, drink some water, and have a snack, and you strengthen your resolve.

1. The beginning of our hike.
2. Our first break.
3. Our lunch break.
4. Here some of the hiker broke of the main party to explore some crystal caves.
5. Our destination, the Patchell cabin.

Luckily all this pain and suffering has a payoff. The peak before the walley. Before you come to the walley where the cabin sits, theres this wonderful peak. The view kicks you right in the face, and you can see the end. Just when you were about to beg the gods for forgiveness, and take away all your pain and suffering, you see the end, and what lies beyond.

The days we spent there, were wonderful, but it had to come to an end. We packed our bags, and headed down. One the way down, i asked my fellow students why people should visit the cabin. If i couldn’t convince you, maybe they can.

Why you should visit the Patchell cabin from håkon brandal on Vimeo.

The Patchell cabin

Who on earth would someone spend 2 nights on a cold mountain, with no electricity, or internet? Turns out i would.

It wasn’t the first time i slept in a cabin, or the first time hiked up a mountain ether. As a Norwegian spending time on mountains, is fairly natural for me. Once the days grow longer, and nights shorter, Norwegians often get an urge, to wander up the mountains we live under. So when i was told to hike up a mountain for 4 hours, to find a cabin, with no electricity or internet. It didnt seem like such a hard task. To some extent i was wrong, but it wasn’t bad, not by a long shot.

Let me elaborate. I attend an university course, called outdoor media. Basicly we shoot video in nature. This time we were going to visit the Patchell cabin. The cabin is located close to fairly well known mountain peak, Slogen. It even has a brand of beer named after it. I’ve only tasted the pale ale version, which was less than satisfying, but people say the other versions are good. The peak stands at 1564 ms over sea level, and the trip up to the cabin, takes 4 hours up and 3 down. Quite the assent, if you ask me.

When we began the ascent, i thought “four hours won’t be so bad. I’ve probably walked for that long before”. If i had walked for that long before, it certainly didn’t help. This trip was hard, but not just because of the length of the trip. The mountains are deceitful. You walk up the mountain side, all the while seeing the top, and thinking “almost there”. But when you reach the top, you see another one, and another, and another, until your throat is burning and knees are all wobbly.Then you sit down, drink some water, and have a snack, and you’re good to go.

Luckily all this pain and suffering has a payoff. The peak before the walley. Before you come to the walley where the cabin sits, theres this wonderful peak. The view kicks you right in the face, and you can see the end. Just when you were about to beg the gods for forgiveness, and take away all your pain and suffering, you see the end, and what lies beyond.

The cabin itself, no lights, other than candle light, no internet, just friends. The days we spent there, were wonderful, but it had to come to an end. We packed our bags, and headed down. One the way down, i asked my fellow students why people should visit the cabin. If i couldn’t convince you, maybe they can.

Why sould you visit the Patchell cabin from håkon brandal on Vimeo.

Outdoor media production task 1 reflection

We where given the task, to create a 2 minute video were we would, with our two group mates, divulge our relationship with outdoor life. We were given the task on the first day of the trip to the Standal cabin.

My group mates and me decided that we would split up the 2-minute film, to 3 separate parts. Where we would focusing on making our own parts. We came to this conclusion, because we thought it would be easier for us to tell our own stories by our self. After we had come to that conclusion, we all started working on our own stories, while still discussing the ideas with the rest of the group.

My first idea for the video was to begin it with me getting ready for a trip to the mountains, and then showing that trip. I was sure I wanted a minimal amount of dialog in the videos, because I wanted the images to speak for them selves. After a discussion my group had with the teachers, I came to the conclusion, that I should have some amount of dialog. I needed to frame the story of the film, and simply using images would make that harder. I decided I would start the film by asking a question, then use the images to answer that question.

The first day we began to film, my idea of what my segment would be wasn’t so clear. So I spent most of the time filming beauty shots, that could be usable no mater how I framed the story. A little later after filming, I got an idea of some sequences that I could use. I got my group mates to film me walking and getting water form a river. I also put the camera on a tripod, and then I carried it over my shoulder. I had seen shots like these before, and knew they would look interesting. If the shot would fit the video was a different question.

Some days after we left the Standal cabin, my group reviewed our footage. We came to the conclusion that we needed more footage to make our video. We took a trip to the nearest mountain and filmed some shots we needed. After we got those we all began editing our segment, separately. I had an idea of having a lot of quick shots and a fast cutting rhythm, punctuated by longer shots. I mostly abandoned this idea, because of a lack of coverage, and certain segments that needed to be short became to long, and vice versa. Eventually I found a way to cut it witch was satisfactory.

My segment starts with a wide shot of peak from a valley, and with the question “what is my relationship with nature”. It then cuts to black, and you hear “I can show you”. Then comes a sequence where I get ready, by putting on clothes and making coffee. It continues to various shots, of me hiking, and scenery. It ends with me looking at the valley witch it the video started with.

I think the beginning of my segment works, but it doesn’t pull trough at the end, as it should. I don’t feel that I answered the question of “what my relationship with nature is?” as well as I could. I think it could be helped by: either stating it outright trough voiceover, or showing more shots of me appreciating nature could help this.

The video as a hole, with the other segments, comes of a little strange. They’re three distinctly different stories, but a lot of the shots are similar, if not the same. I think the video overall could have come of better, if we worked more on tying them together.

Outdoor production Blog post 1

On September 9. Me and the other students who attend the Outdoor media production course, met outside the IB boulding 9 o’clock. The previous day we had been organized into groups of 3. I had been grouped with Carl and Nico. We were herded into cars, and driven to the Standal cabin. When everybody had arrived, we had a meeting, in the smaller eating rom, in the cabin. We were told to find a room to sleep in, and then to eat a packed lunch. After the meal we were given the assignment. The assignment was to create a 2 minute long short film, which would disclose our relationship with “the great outdoors”.

Later that day we went out, with the instructors.We were given a rundown on what we needed to know about, photography, sound recording, and the dramatic structure of our short films. We were given the task to take some pictures of the surrounding, to be shown later that day. When we returned we ate dinner, and afterwards the instructors discussed the assignment with the students. Every group showed the pictures they had taken, and we were encouraged, to comment on them. When we were done, we were aloud to spend the rest of the day how we chose.

After breakfast the next day we were assembled, and told what we the days repertoire would be. We would hike up to a valley in the mountain. On the way we could film, record sound, and take pictures. We hiked up the side of the mountain, ignoring the hiking path completely. this was a mistake, but it made the hike a little more interesting. When we stopped by a river bed, about half way to the valley, we were told that we would be free to start producing our video. I started filming some nature shots. This slowed my groups assent to the walley considerably, but we were able to get some interesting shots. When we arrived at the valley, we talked over, story ideas, and what we needed. During the descent, We all filmed a number sequences, that we needed, and some that could come in handy. When we had fully descended, and arrived at the cabin, we were mostly done with our shooting. We planned to do some pickups, and sound recording later that day.

After a fine spaghetti dinner, my group had a went out to record some sound and video. We rented an glidecam. Thats a camera rig used to get smooth gliding motion in a moving shot. I had used one before, and knew how to operate it. I saw that no one else had intended to rent it, so i thought “why not?”. After our little escapade, we headed back to the cabin, to discus the story of our film.

The next day, after breakfast, we began cleaning the cabin, and moving all our stuff outside. We were then allowed to continue working on our assignment. My group recorded sound, for our video. When we were done with all that, we gathered around the cabin, and talked about the last past days, with the instructors. Then we were once again herded into cars, to be driven home.

observasjons praksis

Jeg fikk praksisplass i NRK Møre og Romsdal. Der fikk jeg jobbet med videoredigering, filming til direktesending på nett, og jeg fik observere nyhetssending fra tv studio.

Praksistiden i NRK Møre og Romsdal var veldig lærerik. Jeg fikk se alt som går inn i å lage en direktesending, og hvor effektive de er med å lage TV-saker. Selv om det var, for det meste lærerikt, så er jeg ikke så interessert i å jobbe på en sånn arbeidsplass.

skolepraksis

jeg ble plasert på videogruppen til skolepraksis tiden. Der fikk jeg og 3 andre i oppgve å lære bort kortfilm produksjon til barneskole elever.

Personlig synes jeg de var en gøy, men litt slitsom opplevelse. Jeg er ikke vandt til å være rundt så mange, i den aldersgruppen. Det var veldig lærerikt for meg og jeg håper det var like lærerikt for elevene. Jeg tror det er en god ide å lære barn i den alderen, slike ferdigheter. Det å jobbe med film kan virke som noe nesten uoppnåelig vist ikke du vet noe bedre. Å det å vise barn at å jobbe i et slikt medium er ikke mye vanskeligere, en å jobbe i et annet er en god lærdom.