Tuesday 28.10 we went on a field trip to Ålesund with the entire Outdoor media class. The purpose of the trip was to visit the key location for our new assignment and talk to the marketing manager of Destination Sunnmøre. In the past the groups has been randomly set up, this time the third-years and internationals are working together, while the second-years has their own groups. This is to clear up some difficulties in schedules between the students.
We headed towards the city in cars, and on the way it became clear that the weather wasn’t really as stable as we’d like. Rain and heavy wind was a problemfor some. Before heading into the city we met ut at Aksla, a viewing post that overlooks the city of Ålesund. After this we headed towards the city and spent quite some time finding a parking house and some lunch before we headed towards the Jugendstilemuseum. At the museum we got a guided tour showing the distinct arcitectial style of Ålesund and some history of the city. The museum used different formats for the guiding; a traditional guide that talked and showed us around, a movie with multiple screens and a “time machine” concept tour room that used audio, picture and video to tell a story.
When we were done with the museum we had to find JACU, a local coffe place that was supposed to be very closeby. The problem was however; noone in the group knew where it was and google maps was once again not very helpful. Even Nicolai, who is born and raised in the area had a really hard time finding out where it was. We strolled around in the rainy city for quite some time before we finally found the place. At JACU we met Tom, the Marketing Manager of Destination Ålesund and Geiranger. He gave us information and inspiration for the assignment and explained what kind of videoes he wanted. After the presentation we discussed in the group what kind of approach we wanted to go with.